Search Engine Optimization

Before we even begin to design your web site, we will discuss the keywords for your business. We will then do additional research to verify the effectiveness of these chosen keywords.

The results of this evaluation will be incorporated into the design of the web site as well as the way the site is structured and coded. Placing keyword-rich text on Web pages will not increase search engine visibility unless crawler based search engines can easily access that text. A site's design, page layout, navigation scheme, and information architecture are just as important as search engine friendly copy.

From the start, the site will be created in such a way that it will receive a good ranking in the search engines. This is a foundation-up type of approach that we believe is essential for long term results.

SEO work consists of two phases that build on each another. Phase 1 is the Production Phase and Phase 2 is the Maintenance Phase.

Production Phase

In the Production Phase, special focus is on keyword selection, site structure, HTML validation, internal linking and submissions. Your web site is set up correctly from the very start.

We include the SEO Production Phase work with every new web site for two reasons:

First, it doesn't cost anything extra on our end to set things up right the first time. Every ounce of experience and knowledge that we have is incorporated into each web site that we create.

Secondly, even though the level of maintenance will vary between different industries, products and services, we know that you, as our client, will benefit from having a web site that's set up and structured correctly from the start.

Maintenance Phase

As a result of the initial knowledge gained during the Production Phase and as we monitor the ranking for your new web site, a strategy will be developed for the second phase, which is the Maintenance Phase.

Long term SEO success will ultimately be based on relevant content and continual tweaking and monitoring of all the main items assoicated with SEO.

Also keep in mind that the web is always changing. New web sites come online, rankings change as new content is added on other sites, new links are created, etc. To stay on top of your rankings, your site needs to be monitored on a normal basis. As you compete for better rankings, your site will most likely need to be changed, improved and tweaked in one fashion or another.

Conclusion

Our goal is to help your web site rank very high and get you the traffic you deserve. We do not promise results overnight (and you should be careful of any company that does), but we work with you over the long term so that your ranking is long lasting and true.